Your Michigan Independent Agent for family, business, and benefits insurance.

Diamond-quality insurance for strength and clarity when you need it most.

Insurance products for everything that matters to you.


Coverage tailored to your business’ unique risks, and organized by industry.


Coverage for your vehicles, house, and valuable personal property.


Coverage for your employees.

Six Reasons

You’ll have us as your insurance provider for life.

Once you become a member of the Diebold Insurance client family, you’ll be hard pressed to find any reason to leave.

1. You have your own agent, and your own account manager.

Whether you’re a business owner or insure your personal risks with us, you’ll know your agent and account manager by name.

2. You get industry-best insurance carrier options.

As one of the top-ten independent agencies in Michigan, we’ve worked hard to earn the trust of the best insurance companies in the nation so we can provide you with coverage that matches your needs.

3. We keep up with the times – and tradition.

It’s exciting to be able to get quotes and insurance entirely online, but it’s also risky. We give you the latest technology in the insurance world while pairing you with a licensed agent who can help recommend what coverage is appropriate for your situation.

4. You’re not stuck with your insurance carrier.

If you’re unsatisfied with your insurance rates, or simply want to see if your company still offers coverage at the best rates, we’ll quote your policies with several other insurance companies at your request.

5. Making the switch is easy.

We keep the process of getting a quote simple: We can gather your information by phone or in-person. If that doesn’t fit your schedule, you can always securely provide us a copy of your current insurance, and we’ll quote you with a variety of carriers.

6. We’re local and lively.

We are proud to not only provide protection to our community, but to also be active members of it. We have happy customers sprinkled throughout Michigan. When insuring your risks with us, you’ll be delighted to experience our quick response time and energetic work ethic. Also, our receptionist answers the phone: you’re never thrown into a call tree.

An Independent Agency

We represent multiple insurance companies so we can connect you to the provider that is appropriate for your unique risks.

Relationships Are Priority

We believe nothing beats knowing your insurance agent in person. Request a quote so your agent can schedule a meeting with you. We’ve found our customers often end that meeting with their agent on speed-dial.

Family Owned Business

Founded in 1929 and purchased by the Elliotts in 1983, Diebold Insurance is still family-owned and has passed down to the 4th generation of the Elliott family. We continue to operate with a family-focused approach, giving employees a healthy work-life balance.

Community Oriented

Our agents are active members of their local community because we believe our involvement promotes healthy work-life balance and helps establish a brighter future for our youth.

Zywave Client Portal

Zywave Client Portal

Through Zywave, Our agents customize business resources and tools for you.

Your customized business resource center.

When you insure your commercial risks with Diebold, your agent can set you up with a Zywave login. Here, you can access countless resources that play an important part in your risk management. Even better,  you can access those online resources any time, anywhere.

Industry Solutions

We have specialized insurance packages for popular Michigan industries






wood products



Speak to one of our agents today,
and help protect your future.

Drop in to one of our offices or schedule a visit with an agent.

West Branch

817 W Houghton Ave
West Branch, MI 48661


1414 W Houghton Lake Drive
Prudenville, MI 48651


1535 6th Street, Suite 1
Detroit, MI 48226

Visit by appointment only, please