“Strength and Clarity, when you need it most”

       (989)345-0200       WEST BRANCH

(989)366-4606   PRUDENVILLE

(313)964-3750 DETROIT


Monday to Friday



Saturday, Sunday

Letter from the CEO

Since 1983, the agency has evolved from 3 employees and one location in West Branch to 28 employees in our current 3 locations: West Branch, Prudenville, and Detroit. Our focus has always been assessing risk and offering solutions that provide our clients strength and clarity when they need it most. We take a proactive approach to stay on the leading edge of changes in the industry. Our well-rounded team offers high-level knowledge and expertise in all areas of the insurance industry.

We are proud to support our local community and all the communities in which we work and live. Our family-focused approach gives us a work-life balance and allows our team to be active members of many local groups.

I am looking forward to watching our associates expand their knowledge and continue to develop relationships with new and current clients, carrying on our mission.


Kevin Elliott

Photo of the CEO

Our Mission

To be a team that positions ourselves as a trusted advisor and advocate for our clients to ensure that we are protecting their financial well-being and providing peace of mind. 

  • 817 W Houghton Ave
    PO Box 188
    West Branch, MI 48661
  • (989)345-0200
  • (989)345-0232

Our Locations

  • 1414 W Houghton Lake Dr
    PO Box 1037
    Prudenville, MI 48651
  • (989)366-4606
  • (989)366-4540
  • 1535 6th Street
    Suite 1
    Detroit, MI 48226
  • (313)964-3750
  • (313)964-3850

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